Creative Brief: The Coffee Commune Logo Design

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Design a logo that captures the essence of The Coffee Commune. The logo should reflect the brand's commitment to quality, community, and the rich culture of coffee. It needs to be modern, timeless, and versatile enough to be used across various mediums, including signage, packaging, and digital platforms.

 

Target Audience:

• Coffee enthusiasts

• Local community members

• Professionals looking for a cozy place to work or meet

• Tourists and visitors to the area

 

Design Elements:

• Primary Colours: Elegant dark tones such as deep blues or blacks, paired with complementary muted greys.

• Imagery: Elements that symbolise coffee (coffee beans, brewing equipment, coffee plants) and community (circular motifs, crossed elements to denote connection).

•  Typography: Clean, modern, and legible fonts that convey professionalism and warmth.

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Style:

• A balanced blend of modern and classic design elements to ensure the logo remains timeless yet contemporary.

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Usage:

The logo will be used across various mediums, including:

• Storefront signage

• Coffee packaging (cups, bags)

• Merchandise (mugs, t-shirts, tote bags)

• Digital platforms (website, social media profiles)

• Print materials (business cards, flyers, brochures)

 

Examples/Inspiration:

• Circular designs to signify inclusivity and community.

• Crossed elements to indicate collaboration and connection.

• Minimalist yet detailed design to ensure it stands out and remains memorable.

 

Deliverables:

• Primary logo

• Variations for different mediums

• Scalable vector files (AI, EPS)

• Web-friendly formats (PNG, JPEG)​